Katrina is the "superhero" and founder of Accountants' Workflow Solutions. Early in her professional career, Katrina was employed by Deloitte, Haskins and Sells in audit, business process management, systems development and management consulting. She eventually moved into senior management positions in IT for corporate and accounting systems.
This consulting and systems experience was leveraged to develop optimal workflow processes and the Accountants' Workflow Solutions application for internal use in her CPA firm.
Katrina serves as President of Geety, Blair & Araya, P.A. (founded August 1983). Geety, Blair & Araya, P.A. is a full service accounting firm, including income tax preparation for individuals and businesses for over 700 clients, business formation and set up, accounting systems setup and training, small business accounting, management consulting, CFO outsourcing and personal financial planning.
Dana is the mastermind behind all things sales and marketing for Accountants' Workflow Solutions.
With an extensive background in leadership, marketing, executive development, sales training and entrepreneurship Dana is responsible for the strategic management of all AWS marketing and sales efforts. She is a gifted speaker and leader.
Dana holds a Bachelor of Business Administration in Marketing with an emphasis in Public Relations from the University of Wisconsin Whitewater and a Professional Certified Coach (PCC) certification with International Coach Academy (Melbourne, Australia). She is an Associate Certified Coach (ACC) and member of the International Coach Federation (ICF) and is a former columnist for the Capital Region Business Journal (Madison, Wisconsin).